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Lotus &
Hans Stationery

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A thoughtful approach with consistent efforts for sustainable results.

Lotus Stationery has been a huge name in the Indian stationery industry and is one of the oldest players in the market since 1947. Lotus approached us with a goal to take the brand online through an E-Commerce website and a modern designed product range.

  • + E-Commerce Website Design & Development
  • + Digital Marketing Strategy & Execution
  • + Social Media Management
  • + Creative & Content Design
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Strategy & Outcome

Strategy

  • Create a standard brand guideline defining colours & brand elements.
  • A clean design approach using brand colours.
  • Seamless E-Commerce website design.
  • Highlight brand legacy & expertise in making stationery.
  • Upgrade the whole feel & vibe around the brand by creating a modern & young appearance.
  • Promote the low selling product range with consistent paid marketing.
  • Build new dealers & distributors to support general trade.

Outcomes

  • A well-established E-Commerce website with having between 50,000 to 1,00,000 unique monthly visitors.
  • 250-400 leads generated each month Dealers & Distributors.
  • Authentic followership & community creation on Social Media.
  • Monthly reach to almost 2,00,000 to 3,50,000 people via Paid Marketing.
  • High organic reach for the brand on Social Media with Monthly contests & user tagging by customers.
  • Increased online & offline sales in Eastern UP, North East & Eastern regions.
  • Creation of a positive online sentiment about the brand.
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Being a traditional Indian business house, our relationship with the client has grown over the years, starting from Developing the website to eventually being the complete in-charge of the brand’s online & offline marketing. Being one of our oldest clients, we do not hesitate to go beyond the defined scope to deliver exceptional vibrancy in the Digital strategy for the brand.