DTDC
India
- Client DTDC India
- Industry Logistics & Supply Chain
A thoughtful approach with consistent efforts for sustainable results.
Being one of India’s Leading Logistics & Supply Chain brand, DTDC India tasked us with managing Organic Social Media & Creative collaterals design with a majority focus on the MyDTDC App. We utilised the existing brand assets & created a fresh look for the brand on Social Media
- + Social Media Management
- + Offline Collaterals Design
Strategy & Outcome
Strategy
- Upgrade the look & feel of Social Media Creatives.
- Highlight all important features of the app turn by turn.
- Create content that engages with the Target Group.
- Create offers & promotions strategy in conjunction with the DTDC team.
Outcomes
- Increase in Social Media engagement due to offers & promotions.
- App downloads increased by 20%.
- A contemporary look created for the Facebook profile.
- Authentic followership & community created on Facebook.
- Overall appreciation received for the Creative Content from company management.
Our focus for DTDC India was to re-think the brand’s overall appeal while talking majorly about the MyDTDC app. We modernised some old brand assets, created some new elements in order to upgrade the Creative content. Along with that, initiating App engagement strategies, we were able to increase app engagements & also increase the awareness about the App & its features amongst retail customers.